Framing Ladder
Ask why until the real problem shows up
Start from your problem statement, climb up by asking why to find the bigger goal, climb down by asking how to find concrete angles — then turn the best reframing into a prompt your team can run with.
Best for: Reframing a problem before jumping to solutions
How it works
- 1.Write your starting problem statement on the middle rung.
- 2.Ask why to add broader framings above; ask how to add narrower ones below.
- 3.Pick the framing that clicks and turn it into open prompts like “How might we…”.
- 4.Send the chosen statements straight into another work tool.